by Melissa Love | Oct 29, 2021 | Design Tips
Since I design both print and website projects, at the beginning of any new project, I always begin with my Pantone color book. This enables the client to have a color consistency between their print designs and their website. For years, I used Pantone’s Color...
by Melissa Love | Aug 12, 2021 | Selling Themes
Do a Sanity Check and Seek Feedback As you near the end of your theme build, it’s easy to get over-excited and rush straight to the exciting part – putting it on sale. Once I’ve finished, I like to send a preview out to my audience inviting feedback. It’s the final...
by Melissa Love | Aug 5, 2021 | Design Tips
Even if you’re not an SEO hotshot, it’s important to have a really good understanding of Google-friendly page architecture. Once your customer has finished customizing your theme, their thoughts will definitely be turning to SEO and you want to make sure that you...
by Melissa Love | Jul 29, 2021 | Design Tips
Create a workflow from the very beginning to protect you and your customer Sticking to legal best practices is incredibly important. If you take a risk with a font, image, or graphic not being properly licensed for distribution, you might find yourself stuck with a...
by Melissa Love | Jul 22, 2021 | Selling Themes
The perfect home page is your foundation We’re all used to starting every build with the home page. Getting it pixel-perfect is very important because your home page should be the foundation of every other page in your theme. All of the brand elements you are planning...
